Do YOU Have A Personal Brand That Is Sure To Impress?

This month I had the pleasure of being one of the guest speakers at the Quinnipiac University Annual Career Day. My topic was "Creating A Personal Brand That Makes The Best First Impression". This topic is near and dear to me, as many of you know. Having had experience in the corporate world as a Human Resources Director and now experience within Fashion and Image Consulting, I can attest that achieving the right image will set you apart from the competition. Part of the branding process involves how you dress. Dressing your very best - all of the time- will increase your confidence and will always leave you open for the best opportunities. This message is important to apply to both your personal and professional goals.

During the presentation, the Alumni Deans at QU helped me to demonstrate appropriate attire for interviews and other business events. They also helped to point out what NOT to wear, which is being demonstrated in the photo to the left.

After my presentation, I spoke with many of the attendees and was thrilled to hear that they felt re-charged and ready for my help with their wardrobe, closet organizing and career "makeovers"! I am thrilled to meet with some of the folks over the next couple of weeks and give them coaching on all aspects of their new career image, as well as interview tips, networking tactics and goal setting.

I thought it would be beneficial to share some of the tips with all of you, my loyal followers! I've pasted below a few key points. If you'd like me to send you a copy of the full length handout, please email me. The bottom line is, whether you are job searching, looking to advance in your career, or even want to give your personal life a boost, you need to create your own brand that is sure to "WOW" others from the moment they meet you. I can help you to achieve your best image that will give you this that you need! Contact me for a consultation. And if you are in career transition or a recent graduate, you'll receive a special discount!

A quick note of thanks must go out to the amazing team at the Quinnipiac University Alumni Office, my creative designer Jennifer Callahan from Hazel Bleu in Seattle and of course the New Haven Register for putting my picture on the cover of the Business Section!

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Network Your Way to SUCCESS!

▪ Always carry a business card! Even if you are not yet employed, have your contact information printed and carry it with you. Think of every place you go as an opportunity to meet people. Show that you care about your brand and are ready and available to network and offer your services or expertise. ▪ Contribute to conversations, but do not overpower them. Share your network and contacts with others who might benefit. Show your value! Branch out at networking events. Do not be tempted to stay in the corner with the group you already know. Make it a goal to meet two to three new people at each event. Always strive to build your network.

▪ Determine which local networking groups could be beneficial to you. Attend Chamber of Commerce and business networking events. Keep in touch with your college connections and attend alumni

▪ Keep your contacts organized. Get a binder or business card portfolio. Write a note on the card indicating the date, where you met and one buzzword or identifier for that person so you will remember them. Always follow up with a thank you, via phone or email. Re-establish the connection you just made and show those whom you have met that you want to be a part of their network and enjoyed meeting them. ▪ Always follow through on what you have promised. Prove that you are reliable and can take action!

____________________________________________________ YOUR UNIQUE PERSONAL BRAND ü Branding is about building a name for yourself, showcasing what sets you apart from others and describing the added value you bring. ü Like a popular product brand, a unique personal brand will help you to stand out. ü Branding helps define who you are, what you have to offer and why you should be sought out. ü A major component of your brand is your appearance and how you present yourself to others. ü A successful brand is one you identify with and can confidently promote.

NAME ▪ REPUTATION ▪ QUALITY ▪ PERFORMANCE ▪ APPEARANCE ▪ PROMISE OF VALUE

Dressing To Impress- The Interview

SUIT UP! For interviews and business events, always wear a suit. If the dress code for a business event is deemed casual, wear or bring a sport jacket to ensure you are dressed appropriately. Women should always be conservative with necklines and skirt lengths. Always dress the part! COLOR THEORY. Add color appropriately. Dark suits and neutrals are great for your business wardrobe, but don’t be afraid to use color in ties and shirts. Pick hues that complement your skin tone and personality and make you feel your personal best. COORDINATION IS KEY! Be sure you have coordinated belts, shoes, socks, hosiery and totes. These details in your outfit help you to look put together and stand out amongst the competition. Make sure your outerwear is also a good match for your outfit. Invest in a great coat for each season. MORE THAN WORDS. Consider your body language while interviewing and networking. Always make eye contact. Be energetic but also mature and poised. Show you are interested and alert. Avoid distracting cell phone texts and calls during events, networking sessions and especially interviews!